“Unnecessarily Well Made”
Internationally renowned Single Malt Scotch Whisky Glenmorangie has earned a reputation for producing a whisky of rare finesse thanks to its meticulous attention to detail and a spirit of innovation. Yet while the whisky making process is painstaking, and often involves going to seemingly unnecessary lengths, the deliciously balanced taste of Glenmorangie is easy to appreciate.
At its Tain distillery in the Scottish Highlands, Glenmorangie employs the tallest whisky stills in Scotland (they are the same height as a full-grown African male giraffe at 5.14m), ensuring only the purest vapours are used in the spirit. The superiority of the ingredients; local spring water from its own Tarlogie spring and locally grown Scottish barley, combined with the skill of the craftsmen who follow the same time honoured approach that the company has used throughout its long history, results in a smooth spirit of distinction. And, because of its commitment to quality, Glenmorangie only ever uses its casks twice, ensuring that the whisky captures the fullest, roundest flavours from the wood. It is these extra lengths that Glenmorangie goes to which makes its whisky ‘Unnecessarily Well Made.’
From 15th to 18th of August 2012, Glenmorangie will be teaming up with cutting-edge art gallery Vue Privée and cool hunters DOPE.SG to create an experience that is truly “Unnecessarily Well Made”. The trio, with the imaginative contribution of local design production company Artison Asia, have come together to conceptualise and transform Vue Privée into a creative space reminiscent of a salon in the early 20th century. Walking into the salon will be an encounter of amusement and inspiration as guests experience carefully curated contemporary art pieces which lend elegant clutter, alongside a traditional European-inspired bar serving undeniably the most complex and perfectly balanced single malt.
Founder of Vue Privée, Olivier Henry explains, “This partnership with Glenmorangie and DOPE.SG is a dream collaboration for Vue Privée as it is the first time we are being approached to curate, not only an art exhibition but an art experience. This is in keeping with the Vue Privée‘s spirit that “Art is a Lifestyle”.
The exhibition will feature contemporary artists from the region and beyond including Aiman (Singapore), The Gao Brothers (China), Phuong Dang (Vietnam), Ivan Lee Mora (USA), FlabSlab (Singapore), Peta (Italy), Emi Uchida (Japan), Michael Bradfield (Australia) and Emma Hack (Australia). And just as Glenmorangie goes to unnecessary lengths to craft its award winning single malt whisky, the exhibited pieces are meticulously forged from the artist’s attention to the tiniest details to create remarkably breathtaking pieces. For example, “Freedom Dances like Clockwork” by Aiman is a 120 x 190cm oil painting that is intricately and painstakingly crafted to resemble the real thing.
Aside from the art pieces, items such as a Incunabula Aristotle Physics Encyclopedia dated 1532 and 1870′s lacquer Japanese photo album containing hand-painted album photographs of Geishas and Japanese landscapes, that make up the décor will also be available for sale.
About Glenmorangie Single Malt Scotch Whisky
Glenmorangie single malt Scotch whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks (used only twice), and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation to create ‘unnecessarily well-made’ whiskies.
Glenmorangie has won a remarkable total of 18 ‘Gold Best in Class’ medals over the past five years at the IWSC – the most internationally-recognised awards body. This is more than any other single malt Scotch whisky, making Glenmorangie the ‘best awarded’ of any single malt.
Venue: Vue Privée
63 Spottiswoode Park Road, Singapore 088651
Dates: 15th to 18th August 2012*
Time: 2pm – 6pm
Ticketing: Complimentary access to members of public
*Art pieces from the show will continue to be exhibited at Vue Privée from 15th to 23rd August.